Your product and pricing are great, there is a product/market fit...
But still your conversions are low. WHY?
It might be because people don't trust you.
If this is the case, you need to add social proof to your brand.
Here are the ways:
1. Customer testimonials
2. Celebrity endorsements
3. Case studies
4. Media mentions
5. Who are your customers
6. Trust seals
7. Certifications and badges
8. Platform integrations
9. Social share count
10. Subscriber/user/customer count
11. Social Media Proof
12. Public ratings and reviews
13. Test scores
14. Show your “Best seller” products
15. ¨Customers Also Bought¨
16. Customer Recommendations
17. Number of Orders
18. Real time stats
19. Ambassadors
20. Popular Posts/Products
Note: Don’t Use Negative Social Proof
Note2: No Proof is Better than Low Proof
Source and more details:
http://optinmonster.com/11-ways-to-use-social-proof-to-increase-your-conversions