For Early Stage Startups: SUCOOL Primer

In PRIMER Pre-Acceleration Program, entrepreneurs with a business idea, which hasn’t enter the market yet, receive theoretical and practical trainings and mentoring support led by experienced coaches and mentors on topics like business and revenue model design, team and resource management, marketing and finance at the business idea to the product and product to market process.


InnoEnergy, the innovation engine for sustainable energy across Europe, partnered with Sabanci University SUCOOL, to deliver a pre-accelerator program dedicated to early-stage startups. Primer’s aim is to improve the business skills of the innovators/entrepreneurs who develop smart and clean technologies and prepare them for the process to commercialize their projects that developing.


APPLICATIONS for 2019 program:

Terms and Application:

PRIMER is free of charge and anyone with a technology-based business idea can apply.


Advantages of PRIMER:

  • - You can find the answers for your questions about the significant points you need to pay attention while you are starting your business,

  • - You can attend the theoretical training modules, practical workshops and mentoring sessions special for PRIMER entrepreneurs, led by experienced coaches and mentors,

  • - By becoming a member of SUCOOL’s network, you can have a priortiy to learn about the SUCOOL’s programs and you can be an advantageous applicant for the other programs.

  • - You can have pitch trainings and the opportunity to have investor meetings with InnoEnergy.


The training consists of 8 modules. It is planned to be a physical event, 2 full days at the weekend or 4 evenings at the weekdays. (TBA)


  • - Team Building and Leadership

  • - Lean Enterprise Methodology

  • - Business Model Canvas

  • - Go-to-market and Sales Strategy

  • - Intellectual Property Rights

  • - Preparing a Roadmap

  • - B2B Marketing Strategies

  • - Competitive Landscape

  • - Finance and Investment

  • - Pitching


APPLICATIONS for 2019 program:




Aim of the Program:

Once you have completed this program, you will be ready to get investment (angel investor) and you will have a priority when you want to apply for SUCOOL’s programs.

In order to graduate from this program, you must prepare the following 6 deliverables and be successful after the evaluations of SUCOOL team:

- Letter of Intent

- Business Model Canvas

- Competitive Landscape

- Go-to-market Strategy

- Roadmap

- Pitch Deck

You can find the templates here:

Demo Day

At the end of the program, startups, which complete their 6 deliverables, will have the opportunity to present their idea in front of an audience of investors, potential partners, mentors, and potential clients.


Join pre-SUCOOL Facebook group to ask your questions, keep in touch with PRIMER program executives and connect with the other teams: